IP targeted ads were 35% more likely to apply for admissions. The incremental cost for these additional
applicants was less than 1/2 the cost of the direct mail and email campaign.”
Regardless of budget, industry, or persona, you are 6x more likely to see a higher ROI from offline campaigns by leveraging one-to-one IP address hyper-targeting and that’s just one of the benefits. Digitechy’s One-to-One IP Targeting campaigns are 50 to 100 times more targeted than television, 6 to 60 times more effective than other online ads and have an average click-through rate (CTR) 3.2 times higher than industry averages.
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