What’s the Expected ROI of IP Address Hypertargeting?


Want to get 5X higher ROI from your direct mail and email marketing?

Regardless of budget, industry, or persona, you are 6x more likely to see a higher ROI from offline campaigns by leveraging one-to-one IP address hyper-targeting and that’s just one of the benefits. Digitechy’s One-to-One IP Targeting campaigns are 50 to 100 times more targeted than television, 6 to 60 times more effective than other online ads and have an average click-through rate (CTR) 3.2 times higher than industry averages.

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what is IP Address hyper targeting for higher education

“Students who received
IP targeted ads were 35% more likely to apply for admissions. The incremental cost for these additional
applicants was less than 1/2 the cost of the direct mail and email campaign.”

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