In today’s B2B and B2C landscape, customers expect to have real conversations and answers in real-time, we live in an infinite supply world and that has forced us to sell and engage differently. For all of time, conversations have been at the center of building trust, engagement and loyalty.
You have to humanize the sales and customer journey experience to win business today. Yes, marketing automation can be personalized, but what good does an email drip, social media posts and paid campaign solve, when all your customer needs is to have a conversation with a human today.
Customers today conduct on-demand, self-guided research, so typically that means that 90% of their pre-buy sales journey is already done. By the time they land on your website, they’ve vetted out you and your competitors. Now they are likely interested in a demo, consultation call or better yet, they are ready to speak to one of your sales folks.
People buy from people and building trust should happen in each interaction with your future customers NOW.
Too many marketers retrieve leads from their CRM database daily instead of as-it-happens.
Internal routing practices prioritize your business, but not your prospects.
Sales teams are too focused on generating their own leads, instead of responding to prospects’ buying signals.
Let’s set up call to learn how the framework could work for your business.
Over 50,000 growth-focused companies understand and use Drift’s framework.