Every explainer video begins with a discovery call to better understand your end goal for this interactive marketing and sale enablement asset. Our sole goal is to capture the essence of your customer or buyer persona and their business pains. We focus on your differentiator and hone in on developing a value proposition and creative that makes your product or service crystal clear to both your potential customers, current clients and employees or partners.
It use to be that a picture says a thousands words, but now a 2 minute video can provide a creative, more meaningful and powerful way to communicate your company or organization’s unique value than the proverbial picture worth a thousand words. Video marketing creates real impact and let’s you tell your story, the one that you care about, the story that let’s your customer, donors, students, irregardless of industry we all have a story to tell. Let us help you tell your story in a creative and meaningful way. We offer the following three main video programs:
1. interactive sales (giving your sales team the ammo to differentiate products or services)
2. webinar presentations that need to amaze (webinars that make your products sell)
3. trade show video presentations (custom videos to take your next product launch at key industry events)
STEP 1: STORY BOARDING + STRATEGIC CONSULTING
We need to have a deep understanding of your company’s core value. We’ll have you start with our StoryBoard Roadmap and schedule a Story Discovery conversation with you. Then, we’ll immerse ourselves in your public-facing media, your internal assets, sales decks… anything we can get our hands on to help us become your brand experts.
By becoming totally familiar with your company, we can help you see your blind spots, ask the right questions, develop your best message, and tell a better story that connects with your audience.
STEP 2: BRAND MESSAGING
Now that we have a deep understanding of what you do. We create your messaging into a creative, engaging script that truly resonates and moves your target audience. We’ve got the know-how and experience to tell stories that impact, and we’ll tailor our writing to your brand’s unique insights and tone of voice.
This script is your unique value… in 60-90 seconds! By telling your best story, we’re building the foundation for a great video.
STEP 3: VISUAL CONCEPTS
After developing your brand message, we’ll craft storyboards and style frames, based on your brand’s unique style and tone. We take the time to build up your video’s skeleton to ensure that we design the perfect images to match your message. This is where a lot of production companies cut corners – but it’s so important to ensure that your video is exactly right!
We’re committed to quality and collaboration. This step is a big differentiator from many of our competitors, but we want our client’s to have a say in the creative process from beginning to end.
STEP 4: VOICE OVER TALENT
We work to make sure you get the best voices in the business. We’ll hand-pick auditions of your script and help you choose the voice that says “This is us!”
STEP 5: MOTION ANIMATION
With a final script and voice talent approved, now the fun stuff begins and we’ll bring your video to life. This is the heart of the video project, taking frame by frame your unique value propositions and making them stand out visually. This is finally where the rubber meets the road and makes our clients high-five the resulting video.
STEP 6:SOUND DESIGN
Now you’ve got a COOL video you love, but we’re going to make it even better. Our team will design custom sound effects and a professional music track. This is an optional service, but this is what completes your video and drives the messaging forward. Professional video producers take pride in their work and the final details is what will take your video from good to GREAT.
STEP 7:VIDEO DELIVERY
Once sound design is complete,as they say in Hollywood,it’s a wrap and you get your brand new DigiTechy Studios video!
A professional and creative video for you to share, enjoy and watch your business thrive.
If you’d like us to help you get the most out of your new video, ask about our Launch Package! We’ll produce a comprehensive plan that will ensure you reach your maximum ROI on your new video.
Now that you’ve seen some explainer videos, it’s time to set up a call with us to get your very own!