Take Your Digital Marketing to New Heights.
Do You Struggle to Drive Sales via Marketing?
Is explaining what makes your business better complicated?
Are you leaving money on the table due to poor digital marketing?
Does your website need a revamp to help you grow sales?
Are you struggling to get new leads?
Does digital marketing talk and technology make you dizzy?
Is your sales team and marketing aligned to grow sales?
If you answered YES, to anyone of these questions, we are a fit and can help grow your business.
Let’s get started today.
WHAT IS INBOUND MARKETING? IT’S WHAT WE DO.
Today’s clients and customers want to be helped not sold to. Inbound marketing helps companies to connect with their potential customers during their buyer journey.
HOW THEY DO IT.
Market driven, disruptive, hard sell, product based.
THE CUSTOMER JOURNEY
HOW WE DO IT.
Consumer-driven, timely, content rich, solution based.
The marketer simply sells.
The marketer educates.
The marketer rarely interacts with the audience.
The marketer frequently interacts with the audience.
The biggest budget wins.
The most valuable content wins.
The marketer interrupts the customer.
Delight your customers by helping them not selling them.
The marketer gets permission from the customer.
INBOUND MARKETING SERVICES WITH MEASURABLE RESULTS
Let our South Florida inbound marketing/digital marketing agency provide you with the expertise and tools to win new business in today’s hyper competitive cyberspace.
INDUSTRY FOCUSED MARKETING
As an inbound marketing agency, we’ve helped a variety of companies realize the benefits of inbound marketing. Over the years, we’ve developed a deep understanding of three key industries: Software & Technology, Legal Marketing, and Healthcare Marketing.
Our team works with law firms who want a marketing partner who is serious about bringing in new cases. We know what works to fill your intake lead funnel. Let us help you engage better with prospective clients, get you better results on Google, and highlight your verdict and settlement success stories.
Hubspot Agency Parnter Certified
What Some of Our Clients Think About Digitechy CREATIVE
-Turning Top of Funnel to Bottom-Line Revenue-
-Turning Top of Funnel to Bottom-Line Revenue-
Digitechy CREATIVE is very good at executing results across all channels, including;PPC,SEO,content creation,email marketing,direct mail and event management. They definitely excel at inbound marketing and I would definitely encourage other businesses to utilize their inbound marketing services to help grow their business.
M. Neisser, COO & Founder
The legal funding industry is very competitive and every advantage to resonate with your law firm audience and to win new business is key. DigiTechy helped us to smoothly execute an entire website translation into Spanish. This better positions our website content and solutions to our law firm clients which work within Hispanic territories and serve Spanish speaking plaintiffs. We are confident that having our website in Spanish will help us to better serve our law firm clients and opens up our SEO to Spanish Google searches. DigiTechy was very responsive and helped make this project possible, on time and budget.
Marketing Team, Momentum Funding
Digitechy CREATIVE helped me redesign my website to make it more relevant and to increase my monthly number of client quotes. They understood my audience and highlighted my structural engineering services through a clean and modern website. Just one or two new clients a month makes a huge impact. I highly recommend Digitechy’s services to any business that is looking to make a positive impact in their digital marketing and lead generation goals.
Byron Escobar Msc.,PEng., CEO & Founder
Smart Experts Know The Power of Inbound Marketing
If you have more money than brains, you should focus on outbound marketing.
If you have more brains than money, you should focus on Inbound Marketing.
Guy Kawasaki, Chief Evangelist
APPLE & CANVA
Don’t Wait To Grow Your Business.
Get A Free Digital Marketing Audit Report Today.
Get A Free Digital Marketing Audit Report Today.
Growth Oriented Inbound Marketing Services
Search Engine Optimization
One primary cost efficient way you can generate targeted traffic to your service business is through Search Engine Optimization (SEO). Effective SEO ranks your website highly in the search engine results for important keywords prospects are likely to use to find your business. Since the major search engines change their ranking algorithms on a regular basis, you need to use the latest SEO strategies to optimize your website. SEO for services firms is unique; learn more in our Search Engine Optimization Tutorial section. Digitechy offers a full range of SEO services for professional service businesses at all stages of growth. Contact Us Now to Get A Quote.
Hyper Targeting via IP Address
With all the advertising and content that consumers are exposed to, achieving the required return on investment (ROI) from your marketing message is becoming more of a challenge. Based on the experiences our customers and partners have shared, the best way to drive the interest of your next customer is through a well-timed, relevant, and personalized message. Personalized marketing creates increased customer loyalty and better return on marketing investment. Don’t wait generate 6X more conversions with IP Address targeting technology. Contact Us Now to Get A Quote.
Every explainer video begins with a discovery call to better understand your end goal for this interactive marketing and sale enablement asset. Our sole goal is to capture the essence of your customer or buyer persona and their business pains. We focus on your differentiator and hone in on developing a value proposition and creative that makes your product or service crystal clear to both your potential customers, current clients and employees or partners.
Today, more than ever before, content plays a vital role in all areas of online marketing. Whether it be SEO, Social Media, or Email Marketing, the content plays a major role in engaging and converting prospects, as well as in attracting the attention of search engines. Without properly constructed and formatted content, a digital campaign becomes ineffective. We offer a discussion on Content Methodology for services firms for you to see how to develop content effectively. Digitechy also provides Content Development services for service and technology firms.Together, let’s take your business to the next level.
How people view your company is a major factor in staying competitive. A well-designed, easy-to-navigate, user-friendly website gives your customers and potential buyers the right impression about your company and encourages them to learn more about your products or services. A website that speaks to buyers at every stage of the buyer journey will convert and nurture more qualified leads. Contact us today to get your free website redesign consultation.
Driving traffic and generating leads is one thing, but converting your leads into the maximum number of sales is quite another. Many businesses spend enormous budgets on sales teams or costly trade events. Marketing automation drastically cuts those costs, while increasing the net sales by using automated email marketing, lead nurturing, and sales enablement systems. Our Marketing Automation methodology is a state of the art process that can be followed to create incredible increases in conversion and sales for all types of business. Digitechy offers complete Marketing automation services to get you going.
Buyer Persona Process
A buyer persona process model is designed to help Identify the critical roles or job titles of buyer personas, where they spend time online, what their decision making process is and also what influencers impact their buyer journey, all these factors are taken into account when developing a customized buyer persona process plan. The buyer persona process plan is only effective when it is mapped to your content strategy and buyer’s journey.
Meet Our Team
Ready to start growing your business with inbound marketing?
Tell us a little bit about you and we can set up a free digital consultation call.
Here are a few answers to our most common questions:click on questions and answers will pop open
What does DigiTechy do?
DigiTechy provides a patented a unique series of technologies that allow our customers to precisely target their customers online using banner and display ads.
Where will my ads appear?
DigiTehcy has access to place ads on over 1,000,000 websites that include 30-50 billion advertising impressions per day. This is about 90% of the available daily ad inventory on the Internet. Popular sites where we place ads include Google, MSN, Facebook and Yahoo!
Can I control who sees my ads?
Yes, this is one of the primary principals of DigiTechy’s IP Targeting platform. We target your ads to specific households with laser-like accuracy.
How many ads should I display per month?
It depends on your message, product and a number of other variables. Typically, we recommend between 20-40 impressions per month.
What sort of reports do I get from DigiTechy?
We provide monthly reports that include impressions served, clicks, conversions and click-through rate (CTR). Additionally, at the completion of a campaign we generally provide clients with a match-back analysis which compares your targeting segment(s) with new sales to demonstrate efficacy and ROI for the campaign.
How is this different than PPC?
PPC or Pay Per Click advertising relies on a user searching for a specific keyword. Ads are placed on the top and sides of the search page along with the search results, and the hope is the consumer will click on the ad. You only pay when the prospect clicks on the ad. Unfortunately, this type of advertising has been losing efficacy in recent years as people have learned how to game the system with traffic arbitrage and click farms.
What sort of CTR should I expect?
Ultimately most clients see an increase in CTR with a DigiTechy campaign, but we encourage clients to look beyond click through rate (CTR) and focus on metrics that have more meaning to their business like conversions, sales and return on investment (ROI) for the ad campaign.
How many ad variants should I use?
DigiTechy Creative recommends at least two ad variants at the beginning of a campaign to conduct a proper A/B test for ad efficacy. Once we develop performance history on the ad variants we will often adjust the ad serving of the campaign to focus on the most productive advertisements.
What size ads do I need?
Creative should be within the following dimensions (below). We recommend that clients generate at least one creative in each size to maximize available ad inventory. While we can run campaigns with fewer sizes it will limit the inventory available to us and may result in the campaign taking longer to serve the ads you purchased.
- 300x250 (pixels)
- 728x90 (pixels)
- 320x50 (pixels)
- 160x600 (pixels)
- 300x50 (pixels)
Should I merge all of my data into one list?
No! Having visibility into data sources is a valuable tool in determining efficacy of campaigns and assisting with planning future campaigns. Put more simply, some lists are better than others. By providing DigiTechy Creative with more visibility into the sources of your data we can provide better guidance on what data to use on future campaigns.
What type of organizations does DigiTechy Creative work with?
We have clients in most major industries, ranging from several Fortune 50 companies to political campaigns, political action committees, non-profit organizations and churches.
Does DigiTechy Creative work with referral or technology partners?
Yes! To find out if your firm qualifies to become a DigiTechy Creative partner, please sign up at partner and referral programs.
Can I use IP targeting with my direct mail campaign?
Yes, we have a large number of customers who incorporate IP Targeting in conjunction with direct mail campaigns. We find that the addition of IP Targeting greatly increases the effectiveness of direct mail.
Can DigiTechy Creative place ads on specific sites?
Sure, we have access to place ad on over 1,000,000 websites with over 50,000,000,000 ad impressions per day. We often find that aiming your message at particular sites can improve the results of your campaign based on the audience demographics of sites selected.
Can DigiTechy Creative make sure my ads do not appear on specific sites?
Yes, by default we will not serve ads on adult or “vice” sites. Additionally, we eliminate sites with a history of low quality or fraudulent traffic. If you would like us to further restrict the universe of sites upon which we display your ads, we are happy to incorporate this into your campaign.
What file formats does DigiTechy Creative accept for my ads?
DigiTechy Creative places either banner or display ads. All creative sizes need to be less than 40 KB. JPG, GIF, PNG, and SWF files are all supported.
Do I need to provide DigiTechy Creative with a list of prospects to target?
Typically yes, most of our customers provide us with a list of customers, past customers or prospects to target with our technology. If you do not have a list we can help you obtain one from a list provider or work with you to build a targeting segment based on an analysis of your current customers or prospects. More information on list specifications can be asked ask us today.
What is a DSP?
A Demand-Side Platform or DSP is a technology tool that aggregates online advertising buyers and sellers. DigiTechy Creative integrates with a number of DSPs to bid on real-time inventory of ads.
Can DigiTechy Creative prepare the ads for me?
Yes we can assist with creative design and messaging,for a cost effective service fee. If you do not have an agency or internal marketing team, we would be happy to help with crafting your message and ads.
How can I make my campaign more successful?
Comply with the ad standards discussed in this FAQ, ensure that your ad is compelling, then confirm your list is current and includes only topical targets. Additionally, implement conversion tracking and work with your account manager at DigiTechy Creative to conduct a conversion analysis at appropriate points for long-running campaigns.
Can I use Flash in my ads?
We support all versions of Flash, but users may not have the appropriate Flash Player version. See Adobe's market penetration stats to choose the best version. We recommend developing your flash creatives to be viewable in Flash Player Version 8 or lower. We also support both ActionScript 2 and ActionScript 3 used in Flash.
Can I use audio in my ads?
No, auto-initiated audio is frequently blocked by publishers which will greatly limit the quantity and quality of sites that we have access to serve your ads on.
Can I use animation in my ads?
Yes, if any animation is present within the ads, it must stop within 30 seconds of the ad serving. This can be done by limiting loops to 1 to 3 rotations. We also provide explainer video ads a separate service if you need help creating video ads
How should I measure success from my IP targeting campaign?
We encourage our customers to focus less on clicks and more on conversions. Additionally, our most compelling return on investment data comes from post-campaign match-back analysis. Unlike most forms of online marketing,DigiTechy Creative starts a typical campaign with a target list of customers or prospects. By Comparing this list to your list of actual sales is one of the most effective methods to determine the efficacy of an individual campaign.
Do I need to have my logo on my ad?
Yes, to be displayed via a demand-side platform (DSP), ads need pass a 3rd party audit. One of the requirements of this audit is that some form of corporate identification is visible on each advertisement. This can be your logo or the name of your organization, it also needs to match what is used on your landing page for this ad campaign.
Does DigiTechy Creative offer mobile ad targeting?
DigiTechy offers mobile targeting to high value buildings and locations. Typically these are airports, stadiums or universities where one can make some assumptions about the demography and purchasing intent of the people in the buildings. For more information, please visit our Mobile Advertising FAQ.
Does DigiTechy Creative support ads hosted on 3rd party AdServers?
Yes, this will typically require a slight modification to the code to ensure that the ClickTag's work properly. To get get more details and see code samples visit our to discuss 3rd Party AdServer requirements.
What targeting can I use on mobile?
DigiTechy Creative is able to target (and report on) in-app and device-optimized web impressions by:
- Device Type- Tablet, Phone or Desktops & Laptops
- Device Make and Model- Apple iPhone, HTC Droid Incredible, etc.
- Carrier- Verizon, Sprint, etc.
- Connection Type- Carrier-based or wi-fi/static
- Mobile Operating System- Android, iOS, etc.
- Mobile Browser- Android, Blackberry, etc.
System (i.e., device type, device make/model, OS, browser, carrier and connection type), frequency, geography, daypart, segments, and test/control targeting all work for in-app and device-optimized web campaigns. However, targeting based on tag position and tag query strings is possible only for device-optimized web campaigns.
What types of mobile inventory can I buy?
There are two types of mobile inventory: in-app and device-optimized web sites.
- In-App- Applications that are installed on mobile phones and tablets, i.e., Clash of Clans.
- Device-Optimized Web Sites- Web sites that are optimized for viewing and interaction in browsers on mobile phones and tablets.
Does conversion tracking work in mobile browsers?
In mobile browsers, post-click conversion tracking works just like it does in non-mobile web browsers. Post-view conversions, however, can only be tracked across non-Safari mobile browsers.
Does conversion tracking work in mobile apps?
Yes. Even if the user converts in a separate mobile browser later (having closed the app in which they initially clicked the ad), the correlation to the click in the app can still be tracked.
What types of creatives can serve in mobile campaigns?
You can serve standard banners and MRAID creative on your mobile campaign.
We recommend using the following creative sizes on mobile devices:
What are the standard video advertisement lengths?
Video has to be less than or equal to requested duration (i.e. we can bid on a 15 second request with a 10 second video.)
The standard durations available via our system are as follows:
15 second, 30 second, 60 second
What are the standard dimensions for video ads?
Standard video sizes are as follows:
Additionally, Google only supports: 480x360, 640x360, and 1920x800. If DigiTechy Creative letter boxes.
Companion ads are supported, but only standard image files are accepted. Flash files are not supported. Size formats are as follows:
What types of video placements are available via theDigiTechy Creative system?
Pre-Roll (This represents majority of inventory)
What are the recommended aspect ratios?
If DigiTechy is hosting, we will encode and automate to the correct size
4:3, 5:2, 16:9
What are the supported file types?
Mov, Flv, Wmf, mp4, webm, MPG