Response Time is Critical in B2B Selling, period.
A recent Harvard Business Journal study revealed some insightful data on why customer lead response is lacking at most b2b companies.
Here are just 3 reasons for you to consider:
1. Too many marketers retrieve leads from their CRM database daily instead of as-it-happens.
2. Internal routing practices prioritize your business, but not your prospects.
3. Sales teams are too focused on generating their own leads, instead of responding to prospects’ buying signals.