The Right Launch Plan with an Omni-Channel Approach
Inbound + Outbound and Account-Based Sales and Marketing Drive Results
In today’s competitive b2b landscape, the buyers have all the power. Regardless of which B2B industry you are in, the buyer’s journey is split into the bottom of the funnel and top of the funnel, and likely 90% of the buyer journey in b2b markets is already made by your prospective customers. That means that the middle of the funnel or gray area is where you and competitors have to really differentiate and work smarter not harder to win new business.
We know getting started can feel overwhelming, even for experienced marketers and sales ops teams. We can help you launch your demand engine by creating an effective inbound marketing and outbound strategy, focused on ABM BDR/SDR programs the right way with our Marketing Assessment Plan (M.A.P.TM) framework combined with the conversational marketing blueprint.
Our M.A.P.TM process allows us to conduct a deep dive analysis of your current marketing strategies and their alignment with your business objectives. First, we’ll review your sales and marketing goals, we use this data to map out a reverse-engineered process of demand generation to qualified sales leads for revenue goal attainment. We also evaluate your overall marketing strategy, conduct a competitor analysis, and review your website’s usability, structure, and messaging.
Then, we immerse ourselves in your business by interviewing employees, customers, and “almost customers” (sales you count as “closed-lost”) and create a detailed report outlining our recommendations for communicating effectively with your primary buyer personas.
Our goal is to build the right demand generation ecosystem with the right tech platforms, processes, and people.
Now armed with your M.A.P.TM process interview findings and data-driven insights we begin to curate a buyer specific pillar content strategy. This content strategy will be weaved throughout your website and in all your inbound and outbound marketing campaigns, such as video marketing campaigns, email marketing, webinars, eBooks, blogs, conversational marketing via Drift chatbots playbooks and generally in your overall SEO and demand generation strategy.
Lastly, we develop a very detailed plan with custom forecasting projections of your specific demand generation programs. In addition, we also co-develop an ROI tracking report into your CRM to measure results month to month. This extensive report outlines the progress of all your omnichannel marketing and sales campaigns focusing on qualified sales lead activity into your sales pipeline. This is where we see measure demand generation attribution to all campaigns, velocity in the sales cycle, CAC, and MRR forecast of your sales funnel for upcoming quarters.
Our digital inbound and conversational marketing experts are here to help you assess, plan and execute a digital sales and marketing strategy via our M.A.P.TM methodology. Our sole goal is to help you achieve real business growth. We look forward to discussing your business goals. Schedule a free consultation call today or chat with us now.
Let’s get on a M.A.P.TM call today.
First, tell us a little bit about your company, budget parameters, and service needs, this will help us for our M.A.P call.
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