The Right Launch Plan with Inbound & Conversational Chatbots
Numerous companies in nearly every industry have achieved business growth by implementing Inbound Marketing and Conversational Marketing, using Chatbot engagement strategies. We know getting started can feel overwhelming, even for experienced marketers. We can help you launch your inbound marketing and conversational marketing programs the right way with our Marketing Assessment Plan (M.A.P.TM) framework combined with the conversational marketing blueprint.
Our M.A.P.TM process allows us to conduct a deep dive analysis of your current marketing strategies and their alignment with your business objectives. First, we’ll review your sales and marketing goals, we use this data to map out a reverse-engineered process of demand generation to qualified sales leads for revenue goal attainment. We also evaluate your overall marketing strategy, conduct a competitor analysis, and review your website’s usability, structure, and messaging.
Then, we immerse ourselves in your business by interviewing employees, customers and “almost customers” (sales you count as “closed-lost”) and create a detailed report outlining our recommendations for communicating effectively with your primary buyer personas.
Now armed with your M.A.P.TM process interview findings and data-driven insights we begin to curate a buyer specific pillar content strategy. This content strategy will be weaved throughout your website and in all your inbound and outbound marketing campaigns, such as video marketing campaigns, email marketing, webinars, eBooks, blogs, conversational marketing via Drift chatbots playbooks and generally in your overall SEO and demand generation strategy.
Lastly, we develop a very detailed plan with custom forecasting projections of your specific demand generation programs. In addition, we also co-develop an ROI tracking report into your CRM to measure results month to month. This extensive report outlines the progress of all your inbound marketing campaigns and qualified sales lead activity into your sales pipeline. This is where we see measure demand generation attribution to all campaigns, velocity in the sales cycle, CAC, and MRR forecast of your sales funnel for upcoming quarters.
Our digital inbound and conversational marketing experts are here to help you assess, plan and execute a digital marketing strategy via our M.A.P.TM methodology. Our sole goal is to help you achieve real business growth. We look forward to discussing your business goals. Schedule a free consultation call today or chat with us now.
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