Overview of Target Marketing
The 20th Century’s “one size fits all” marketing method of choice was all about mass — broadcasting an advertising message to a mass audience of thousands of prospects with the hope that something sticks. Today’s marketers are focusing on the individual — identifying people who are “in market” and delivering a specific message to those targets individually. Digitechy’s one-to-one IP targeting acts like a magnet pulling and attracting the right type of customer at the right time to become a new paying customer.
Appealing to Individual Customers
For decades, marketers have been focusing more on audience segmentation — grouping people based on demographics and behavior. As we move away from mass media to personalized media, these audience segments can now be refined until they reach a single person.
The more you know about a person, the better you can target them in a personalized way. In fact, many people now expect to receive a personalized experience from the companies they transact with. Every individual interaction with your prospects matter, from the beginning of a customer experience via generating awareness, to the feedback loop of engagement. Connecting data at the individual customer level is vital for providing seamless experiences and products or services that convert.