Free Marketing Resources
At DigiTechy Creative, we provide you with free marketing resources to help your organization understand the best practices of inbound marketing. We consult with you on strategic inbound marketing, lead generation and lead nurturing campaigns to help you engage with your customers and grow your business.
With the Internet, technology and general best practices changing constantly, you need a way to stay current and ahead of the trends. We’re here to help. Our white papers, infographics, checklists and eBooks are designed to provide valuable information about current trends in the industry. Learn more about our inbound marketing services through our free marketing resource downloads.
One of the best and most cost-effective tactics to help your lead generation and lead nurturing efforts are optimized email marketing campaigns. Its not only an effective communication channel to your current and prospective customers, but it also provides you with instant feedback and analysis. Are you leveraging your email service provider or platform to the max? Do you have the right segmented database for your buyer persona content strategy? If not, you are missing the point of leveraging email marketing. You should be growing your database, and pushing your customers down the sales funnel with each email marketing campaign. If this is not happening you have a gap in your email marketing strategy. We have helped numerous organizations to optimize their email marketing strategies. We know how to get better results and help you see significant growth in both sales conversions and customer database growth. Based on our experience we have created some useful free marketing resources about email marketing to help you organization. One software tool that I have personally used on our website but also on many of our clients is called Sumo.com. I have to admit, for the monthly investment, it’s well worth the results it brings in for email list building and helping to create email marketing conversions.
Featured Marketing Resource
# 1 Digital Trend in 2018|Mobile Consumer Engagement
“Mobile to take over fixed Internet access in 2014” was the huge headline summarizing the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually. Fast forward to 2015 through 2017 and research suggest that Mobile Engagement has passed the tipping point. For 2018 digital trends, micro-moments or mobile first consumer engagements will be critical to an organization’s relevancy and lead to speed success.
Are You Ready to Master Micro-Moments?
Mobile gadgets have proved to be a major influence in customer interaction and engagement with brands across the globe. But the surprising thing for most people is the concept of “micro-moments”, which has powered the shift to mobile phones. From long-term goals such as planning to purchase a home, or something as small as acquiring a quick grocery from the nearest store or even locating the ingredients of a dish from your phone, etc., countless of these micro-moments stimulate the impulse to reach out for our mobile phone.
As per Think with Google, micro-moments are highly critical and evaluative touchpoints where customers expect brands to cater their needs with reliable information, regardless of the time and location.
Whenever a customer feels the need to inquire about something, an astounding 96% of users reach for their smartphones to conduct the required research at that very instant. Only successful brands have the tendency to correctly anticipate and address the exact micro-moment needs by providing the right information at the right time to customer in need.
A useful, quick and one-touch access to the needed information becomes the basis of acquiring customer trust and building long-lasting relationships.
Below are other interesting facts from a comScore report:
1. Ownership of smartphone vs Desktop ( U.S. now has more mobile devices than desktops)
2. Mobile vs desktop media use ( mobile 51% vs desktop 42%)
3. Mobile advertising response ( mobile orders increased to 25% up from 19% in 2016)
4. Smartphone vs Tablet vs Desktop conversion rates (mobile 1/3 less than tablet and desktop)
Well, we’re now past the mobile Tipping Point as this report from comScore shows. So it’s no longer a case of asking whether mobile marketing is important, we know it is! It’s now a question of using the statistics to understand how consumers behave when using different types of mobile devices and what their preferences are.
Based on our experience we have created some useful free marketing resources about mobile consumer engagement to help you organization.
Download Our Free Creating Customer-Centric Content eBook Today.
Let’s kick-off your digital marketing game plan and win more business.
Lead Generation Marketing
As an organization you most likely invest a great deal of time, energy and money to get the best leads for your sales team. How are you measuring your lead conversions? What are you demand generation campaigns and tactics and are they working? If you don’t see that your lead generation campaigns are moving the needle on your closed won sales conversions, its most likely that your not executing the right lead generation and lead nurturing plan. We have worked across many industries and know what the right mix and formula should be to get you results. Based on our experience we have created some useful free marketing resources about demand generation to help you organization.
Social Media Marketing
Its no longer a techy millennial focused fad or a nice-to-have, if your business does not have a social media strategy, your Google search ranking will definitely be impacted negatively. Social media channels and their platforms for advertising to your potential customers are significantly changing how customers interact or engage with your business services or product offerings. Reviews and referrals happen everyday on business and social media channels. It’s not enough to just have a social media page for branding. Learn how to fine-tune your social media strategy to win business from your competitors. Based on our experience we have created some useful free marketing resources about social media strategy to help you organization.
Full Digital Services Partners
Our goal is to provide you with resources and become an extension of your marketing team or be your marketing team to plan and execute your lead generation and inbound marketing programs.
We are committed to co-creating marketing programs that drive real business results. Through our proven and results-based strategies and methodologies our services can help your organization to obtain more and better qualified leads.
We want to earn your business. Let us help you grow and become more profitable. Schedule a consultation call today.