Free Marketing Resources
At DigiTechy Creative, we provide you with free marketing resources to help your organization understand the best practices of inbound marketing. We consult with you on strategic inbound marketing, lead generation and lead nurturing campaigns to help you engage with your customers and grow your business.
With the Internet, marketing technology and general digital marketing and sales best practices changing constantly, you need a way to stay current and ahead of the trends. We’re here to help. Our short educational videos, podcast shows (coming soon), white papers, infographics, checklists, and eBooks are designed to provide valuable information about current trends in the industry. Learn more about our inbound marketing services through our free marketing resource downloads.
Automate Your Sales Funnel with Drift
| Featured Digital Technology |
# 1 Digital Trend in 2020
Conversational Marketing Chatbots
Chatbots will continue to be an important part of digital marketing in 2019. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors.
Surveys show that:
- 63% of respondents prefer messaging an online chatbot to communicate with a business or brand
- Chatbots will power 85% of customer service by 2020
- Top benefits of chatbots are 24-hour service (64%), instant responses to inquiries (55%) and answers to simple questions (55%).
- By 2022, chatbots will help businesses save over $8 billion per annum
- 80% of businesses want chatbots by 2020
Many customers prefer interacting with chatbots as they are responsive 24/7, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service, meeting customers’ expectations and automating repetitive tasks – which means you can focus on more important work.
Chatbots like Drift’s have a very user-friendly and intuitive back-end with their natural language workflows which speed up your sales team’s lead to speed engagement and helps them close more sales.
Check out the video below to get a quick overview.
Many brands already use chatbot technology, including Uber, whose chatbot communicates with customers, making it easy for them to hire cars via their mobile app, Facebook Messenger, Slack or Google Maps:
Passengers can use the menu to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and even make payment.
Other brands that are successfully using chatbot technology include Whole Foods Market, Fandango, Sephora, Staples, The Wall Street Journal and Pizza Hut.
Want to help your sales teams 3x sales leads to close more business? Schedule a meeting:
Another Digital Trend to Double-down in 2020
Email Marketing + Videos
Using email marketing plus video is one of the best and most cost-effective tactics to help your lead generation and lead nurturing efforts are optimized email marketing campaigns. Its not only an effective communication channel to your current and prospective customers, but it also provides you with instant feedback and analysis using Vidyard analytics tool.
Are you leveraging your database in your CRM to the max? Do you have the right segmented database for your buyer persona content strategy? If not, you are missing the point of leveraging email marketing. You should be growing your database, and pushing your customers down the sales funnel with each email marketing campaign. If this is not happening you have a gap in your email marketing strategy. We have helped numerous organizations to optimize their email marketing strategies through the use of video email marketing.
Video analytics is imperative for marketers to plan, execute, evaluate, and revise marketing campaigns and strategies, and turn audiences into customers.
We know how to get better results and help you see significant growth in both sales conversions and customer database growth using video marketing. Let our expert video marketing strategists review your current situation and provide your team with a free video and email marketing assessment.
Our team has personally used Vimeo, Vidyard, Wistia, and Drift video for targeted email sales and lead nurturing campaigns. We have to admit, for the monthly investment, for most are well worth the results they bring in for email sequence lead conversions.
Let us help you grow with strategic video marketing campaigns. Schedule a call today.
Let’s kick-off your digital marketing game plan to win more business.
Lead Generation Marketing
As an organization, you most likely invest a great deal of time, energy and money to get the best leads for your sales team. How are you measuring your lead conversions? What are your demand generation campaigns and tactics and are they working? If you don’t see that your lead generation campaigns are moving the needle on your closed-won sales conversions, it is most likely that your not executing the right lead generation and lead nurturing plans. We have worked across many industries and know what the right mix and formula should be to get your company results. Based on our experience we have developed some proven demand generation strategies to help your organization grow.
Let us help you with strategic lead generation campaigns to increase sales. Schedule a call today.
Social Selling Strategies
It’s no longer a techy millennial-focused fad or a nice-to-have, if your business does not have a social media strategy and presence, your Google search ranking will definitely be impacted negatively.
Social selling for b2b companies via LinkedIn and other social media channels using their platforms will definitely help you reach your potential customers. Creating authentic and educational content on LinkedIn is the foundational piece you need to develop. We know how to generate the right cadence of educational content, distribution of your content on LinkedIn and ultimately lead generation attained via LinkedIn.
It’s not enough to just have a social media page for branding, you need to invest in paid advertising with Facebook, Instagram, LinkedIn, and YouTube to really move the needle.
Schedule a call today to fine-tune your social media strategy to win business from your competitors.
Full Digital Services Partners
Our goal is to provide you with resources and become an extension of your marketing team or be your marketing team to plan and execute your lead generation, inbound and conversational marketing programs.
We are committed to co-creating marketing programs that drive real business results. Through our proven and results-based strategies and methodologies, our services can help your organization to obtain more and better-qualified leads.
Let us help you grow and become more profitable. Schedule a call today.