MARKETING & SALES LEADS GOAL CALCULATOR
How to Calculate Your 2017 SLA for Marketing & Sales Alignment
Digitechy CREATIVE is an inbound marketing and sales agency that helps companies attract visitors, convert leads and close customers.
Historically, marketing and sales teams have not had the strongest relationships. But companies that align their sales and marketing see an average 20% annual revenue growth, as opposed to the 4% drop among firms who can’t work together.
To help you ensure sales and marketing alignment at your company, we’ve built this customisable Service Level Agreement (SLA) template to help you calculate and agree upon your lead goals based on sales headcount and marketing & sales conversion rates.
You can use this template to monitor your sales close rates, assign dollar values to lead sources, track your monthly lead generation by channel and commit to a concrete monthly lead generation goal.