Smart Chickens Diversity Drives Innovation & Growth Podcast and Video Series Video HP Reel

Show Overview & Notes

In today’s episode, we have a very special guest KK Diaz, my brother from another mother. We share an interesting conversation around his origin story growing up in South Africa, his career journey with a major U.S. company in Sage, which catapulted him to explore entrepreneurship and opened the doors to his own digital transformation consultancy, all while owning a music record label for the underground South African artist scene.

He talks about building up his courage and purpose to climb Mount Kilimanjaro and the impact it had on his life and career. Now 5 authored books later and with a thriving consultancy, he gives us some of his book recommendations to get 1% better, insights on authoring books, and his process.

We go over three takeaways he’s experienced during his journey, which he feels can be helpful to navigate our current business atmosphere:

1. Refection is key to find your true purpose-driven life
2. Courage is important, take your risks with conviction towards your purpose-driven life
3. Seek like-minded people to work together and go further instead of solo through your journey

Growing up in South Africa and beginning my entrepreneurial journey selling one candy at a time

Growing up in a small township of Northern Arica, he always felt that he had much love and support from his aunt and family. His older cousin Vincent was an early guide to his entrepreneurial spirit, helping him sell candies at school. He took those early days of thinking like acting like an entrepreneur toward his ventures, from a music record label, his current consulting practice, and his philanthropic work with Pangea and other organizations.

Always find the value proposition that resonates with your audiences

But if that value proposition does not match with the people who must pay or fund it, then you then, you won’t be you won’t succeed and therefore learn how to formulate value propositions that speak to the people to whom you are proposing to, even if the journey or the product or service you may be offering to another set of community or customer segments. But make sure that the value proposition speaks to the people with whom you want to transact with. Right.”

– KK Diaz. 


Climbing your proverbial mountain doesn’t have to be an unachievable goal, find a way.

“Mule talks about how he’s climbed Mount Everest and Mount Kilimanjaro. I’m like, what is this? Is this possible even could I possibly do this? And then I speak to him after he does his talk. And by then, I had already committed to the idea of climbing. So I started asking him, how do I do this right. And at the back of my mind, I’m like, so what is the purpose behind this? Why do I want to climb? Right. And what is going to propel me and keep motivating me to actually pursue this goal?”
– KK Diaz


Back to the Future with KK Diaz

“Have courage to do live a purpose-driven life, find your purpose and pursuit it” – KK Diaz. 


His book recommendations to get 1% better are the following:

1. Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth Hardcover – September 26, 2017 

by W. Chan Kim  (Author), Renée Mauborgne  (Author)

2. Reinventing Organizations: An Illustrated Invitation to Join the Conversation on Next-Stage Organizations Paperback – June 30, 2016

by Frederic Laloux (Author), Etienne Appert (Illustrator)

3. Scaling Lean: Mastering the Key Metrics for Startup Growth Hardcover – June 14, 2016

by Ash Maurya (Author)

KK Diaz’s books and free eBook download can be found on his website here. 


He helps business leaders drive digital transformation, business strategists, digital marketer, and investors. A 5x Author with knowledge of 5 South African dialect languages. He is a life-long learner and entrepreneur (started at 9 selling candy in school with his cousin Vincent).

He is CEO of A-Game Business, a consultancy that helps businesses around the world to drive digital transformation that improves business performance, customer experiences and increases brand equity.

His latest book, ‘Thrive’, helps business leaders unlock digital transformation, remain relevant and avoid disruption. For a FREE copy go to:

As a philanthropist, for 12 years now he devotes his spare time to E4+C (Entrepreneurs For Positive Change), a collective of entrepreneurs who donate their time and efforts to supporting disadvantaged communities and Non-Profits to grow. KK Diaz headed on an epic journey that would see him climb Mt Kilimanjaro as one of the E4+C Projects. He now helps soon-to-be-released prisoners to start businesses and learn digital skills so they can start businesses and careers when they leave prison. This is how he’s helping to reduce crime and recidivism.

Clients he’s worked with include Iron Mountain, Sasol, Henley Business School, Anglo Zimele, MacRobert Attorneys, The Da Vinci Institute, Distinctive Group, Dell Financial Services, Oracle, The JHB Chamber, Workshop 17, BMGlobal, Sun Goddess and many others.

His most recent appointment has been as Executive Chairman at The Pangea Foundation serving in Johannesburg, Gauteng, South Africa.

Their Purpose: To give everyone an opportunity to live a life of dignity.

The Pangea Foundation drives township economic revitalization. We achieve this by supporting government, non-profits, and corporates in rolling out meaningful economic transformation and job creation initiatives within communities that need it the most.

You can connect with KK at the following:

LinkedIn KK Diaz


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The Smart Chickens podcast’s goal is to bring the workforce diversity, inclusion, and equity narrative into focus the right way.  One which focuses on why our differences make us better not just different and how companies, individuals, and society can benefit from more diversity.

Our special guests will give us an inside view of their unique diversity and inclusion stories, tips on how they achieved their success, diversity and inclusion challenges, and how to avoid pitfalls that can cripple your business, career path, or life.

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