A SaaS B2B Demand Gen Podcast hosted by Gianni Quintana

SmartChickens Podcast Episodes

Every month on SmartChickens – Working Together Smarter ™  You Can Eavesdrop on B2B Saas Expert’s Knowledge

We explore marketing & business leaders’ unique origin stories, demand gen playbooks & revenue driving strategies.

Show Overview & Notes

Episode Summary

In today’s episode, we have a very special guest Darryl Praill who is currently the CRO of VanillaSoft a SaaS leader in enterprise-ready Sales Engagement software.

He’s a seasoned executive software professional, having navigated in his 30 plus year career through senior leadership roles in sales, marketing, and most currently leading the revenue team at VanillaSoft.

He has earned and been awarded the following credentials and honors, voted by the industry and his peers:

2020 Top 10 SaaS Branding Expert ★ Top 19 B2B Marketer To Follow ★ Sales World Top 50 Keynote Speaker ★ Host of the Inside Inside Sales Podcast

He’s helped raise millions in funding and taken companies public. He’s held executive roles with companies like SAP (Sybase), IBM (Cognos). He sought out by industry leaders including AC Nielsen, Salesforce.com, UBM, and Tweed

We deep dive into his learned business acumen and experience as a former VP of Sales, recent CMO at VanillaSoft.com, and how he has managed to successfully, with some bumps along the way transitioned into his new CRO (Chief Revenue Officer) role at VanillaSoft.

You’ll get a lot of his proven sales and marketing strategies and leadership insights from the very opinionated, informative, and always entertaining Darryl Praill.

Scott Brinker VP Platform Ecosystem HubSpot

Bio and Contact information: Scott Brinker

VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech

To learn more about his bio and current role, he can be reached to connect on LinkedIn

Twitter Profile: @chiefmartech

Published Books: Hacking Marketing published by Wiley in 2016

Scott’s Book Recommendation:

Antifragile Things That Gain from Disorder by Nassim Nicholas Talem

Chief Editor at: www.chiefmartech.com

 

 

April 15, 2021

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SHOW NOTES:

Harmonizing machine learning with human intelligence and a non-linear way of thinking is what Scott has dubbed the “augmented marketer”, and as big ops move towards big ops, AI will facilitate the heavy-lifting of data points to uncovers and synthesize martech in a scalable way.

However, Scott firmly believes that the human intangibles and strengths around human empathy, culture and collaboration, and human creativity are still very much part of the evolution of MarTech outside of platforms and AI software.

We discuss an incredible collaboration with WPP (world-renown advertising agency) which led to a whitepaper and study on the 5 trends shaping the future decade of MarTech.

The five trends he covers in more detail below:

  1. “No Code” Citizen Creators
  2. Platforms, Networks & Marketplaces
  3. The Great App Explosion
  4. From Big Data to Big Ops
  5. Harmonizing Humans & Machines
Scott Brinker Next Decade of MarTech LandScape

To learn more about Scott’s whitepaper collaboration with Jason Baldwin head of global product management at WPP click below:

MARTECH 2030 Scott Brinker and Jason Baldwin of WPP

Show Overview & Notes

Episode Summary

In today’s episode, we have a very special guest Jeff Perkins, CMO & Head of Product at ParkMobile.io

We delve into his career journey from advertising agencies into executive marketing and product marketing roles with b2b SaaS companies. He discusses his unique career path, which started grinding it out in the NYC advertising industry. Where he worked at Euro RSCG Worldwide (now called Havas) as an Account Director where he led all digital advertising efforts for the Volvo brand. He also had the unique opportunity to develop the ad campaign that launched Howard Stern on Sirius Satellite Radio in 2005.

He also worked at advertising giants Saatchi & Saatchi and worked on a diverse variety of brands including Tide, HBO, Pepsi, Michelin, Office Depot, Fruit Roll-Ups, Rockport, and Hasbro.

We discuss how ParkMobile.io used its expansive parking and customer data and turned it into multiple reports which they shared the information with parking operators in order to help cities, municipalities, and venues better understand how people were moving around during the pandemic.

They also managed to leverage this thought leadership content to become trusted advisors and to keep growing their footprint to over 400 locations during the 2020’s pandemic and into today’s current 2021 state.

Jeff shares how he thinks his origins on the advertising side have made a lasting impact on the approach to product marketing and his go-to-market strategies at ParkMobile.  He also feels strongly that to get to the C-level it’s not about chasing the title, but really always be focused, curious and smart about how to add value and solve problems to help achieve the business goals of an organization.

He also shares how important product marketing and understanding the customer from a product marketing perspective has allowed for him to better serve as a CMO and more trusted C-Level at ParkMobile.

He shares with us some of his book recommendations, which are not business books, which provide him with some inspiration for his marketing strategies.

As leaders are readers, he has also authored a book that was released this year titled, “How Not to Suck at Marketing”, soon to be released this year.

You can get more information about his book and professional background at https://www.hownottosuckatmarketing.com/

GUEST BIO

Prior to being the current CMO & Head of Product at ParkMobile, Jeff was the CMO of QASymphony (now called Tricentis) where he helped grow revenue 500% over a three-year period, leading to a $40 million Series C. He also has held senior leadership positions at PGi and AutoTrader. Jeff started his career grinding it out in the NYC ad industry at Saatchi & Saatchi. His experiences range from traditional to digital, B2C to B2B, and agency-side to client-side. Jeff’s work has earned him numerous accolades including the Atlanta Business Chronicle’s MAX Award and the Technology Association of Georgia’s Award for Marketing Executive of the Year. Jeff received his BA from American University and MBA from Emory University’s Goizueta Business School where he is now an adjunct professor. He lives in Atlanta with his awesome wife, two adorable daughters (ages 9 and 12), and two poorly behaved dogs

February 21, 2021

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GUEST CONTACT INFO:

Websites

parkmobile.io (Company Website)

singlemindedproposition.com (Blog)

hownottosuckatmarketing.com (Book)

Email

jperks@gmail.com

Twitter Handle

jeffperkins8

LinkedIn Profile

linkedin.com/in/jeffperkins1

To pre-order Jeff’s book, click on the link below:

Jeff Perkin CMO & Product Marketing ParkMobile SmartChickens Episode

December 17 , 2020

Show Overview & Notes

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SHOW NOTES:

Creating a category is the only clear path to winning big in today’s noisy and commoditized markets, Christopher Lochhead has spent the better half of 30 year’s creating, evangelizing, and educating companies around category design strategies. We discuss what good category design thinking looks like, think Sarah Blakely, founder of Spanx and Tesla’s Elon Musk and Netflix as notable examples.

We discuss the uber importance of getting 1000% buy-in and stakeholdership from the one C-level who should be championing the creation of a category, the founder/CEO, and the pitfalls and challenges that founders and entrepreneurs may find when rolling out the category design as a GTM strategy.

Christopher cleverly paints us the picture of why we have been conditioned to pay $400 dollars for a pair of Persol designer sunglasses, but only $150 dollars for a high-tech SmartTV, the answer lies in category design thinking and shaping clients and consumers’ point of views around a category.

Even aliens visiting, would pause and ponder how a plastic piece of decoration on our face, is more valuable than a satellite-connected, thousands of channels and billions of information bytes SmartTV on its face value.

He describes the problem with most C-levels around marketing, and the whole premise of marketing being misunderstood and implied that its actually bullshit to practice marketing to compete for existing demand vs category design thinking where legendary companies create the niche, the demand and reap the category kings or queens market dominance reward.

His book PlayBigger published the valuation and market share results of compiled IPOs from 2016 and it was published in the Harvard Business Review to demonstrate how category kings and queens win big on both market caps and sweet spot IPOs with their category design GTMs.

We discuss how adjacency sieges and micro-pivots or redirecting demand strategy during the category design lifecycle can be a homerun or epic failure for companies executing category design.

I potentially see Drift having done this same strategy during this year from conversational marketing to revenue acceleration platform, and we chat about them a bit during this segment of the episode.

Christopher also shares a very important reflection point, as we have all experienced the perfect clusterfuck storm of health, economic recession, and racial inequalities, that have been evident during 2020.

However, he sees some positive outcomes and opportunities on the horizon for those who want to take the jump ball thrown in the air and shape the future now.

For example, he’s proud of what Silicon Valley and tech have done during this challenging year, an industry that has always spurred innovation, scalability, and growth, giving us as examples Zoom, Amazon, and others who have played pivotal roles during this 100-year in the making global pandemic.

There were so many golden nuggets of wisdom, practical takeaways from a true practitioner of category design, that these show notes don’t due it justice, watch and listen to the full episode to appreciate the full depth of our conversation.

Show Overview & Notes

Episode Summary

In today’s episode, we have a very special guest who needs no introduction but here goes, he’s the God-father of Category Design strategy, Christopher Lochhead, and legendary category designer and marketing executive!

Christopher is a #1 Apple Business Podcaster, #1 Amazon Marketing author, and a “Godfather of Category Design”.

We discuss his origin story from dropping out of high school in Canada and creating his own path to a successful solopreneur, as well as a 3x CMO in Silicon Valley, taking companies to IPO and becoming a 2X NY Times bestselling co-author of both Play Bigger and Niche Down.

We delve into his point of view around Category Design, why it’s the only true path to differentiate and win big in today’s highly competitive market place.

He also shares the top decision-makers who have to embrace Category Design as a business and go to market strategy, and yes it’s a C-level, but you’ll be surprised by his answer. He delves into what Category Design is not, so executives and stakeholders don’t fall into pitfalls of category design confusion.

He also describes how Category Design can shape culture, describing Eddie Yoon’s missionary versus mercenary mentality around work culture. We also have a very special cameo by a furry feline, which shows Christopher Lochhead’s incredible awareness of detail as he saves one of the nine lives of Bean, his 5-month old tabby rescued kitten.

We have an interesting conversation around legendary category designers such as Spanx, CEO and Founder Sarah Blakely, Tesla’s Elon Musk, and Hint’s Founder, Kara Goldin.

He also gives us some of his book recommendations to get exponentially better and he shares the advice or reflection points he would have for a younger Christopher if he could go back to the future, there’s throwing down the rope and Counting Crows reference to his answer.

Category Design Thinking with Christopher Lochhead

Bio and Contact information: Christopher Lochhead

Lochhead has been an advisor to over 50 venture-backed startups, is a venture capital limited partner, and a former three-time Silicon Valley public company CMO (Vantive, Scient, Mercury Interactive), and entrepreneur.

Lochhead hosts the award-winning dialogue podcast “Follow Your Different” and award-winning “Lochhead on Marketing” podcast and is co-author of two international bestsellers: Niche Down and Play Bigger.

He has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “Off-putting to some” by The Economist.

To learn more about his bio and legendary podcast, he can be reached to connect on LinkedIn

Website: Lochhead.com

#1 Amazon Best Sellers Published Books: Play Bigger and Niche Down

Christopher’s Book Recommendation:

Peter Drucker: The Effective Executive

Mark H. McCormack: What They Don’t Teach You at Harvard Business School

Al Reis & Jack Trout: The 22 Immutable Laws of Marketing 

Viktor Frankl: Man’s Search for Meaning 

Bill Walton: Back from the Dead

Bruce Feiler: Life Is in the Transitions

Ryan Holiday: Lives of the Stoics: The Art of Living from Zeno to Marcus Aurelius

Robert Rosenberg: From Around the Corner to Around the World 

Kara Goldin: Undaunted: Overcoming Doubts and Doubters 

Show Overview & Notes

Episode Summary

In today’s episode, we have a very special guest the God-father of MarTech strategy, Scott Brinker, VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech

He has lived through the intersection of technology platforms and ecosystems and marketing strategy and operations spanning over two decades.

As VP Platform Ecosystem at HubSpot, he shaps the company’s platform strategy and leads business programs for its global technology partner ecosystem. Before that, he was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017 by ScribbleLive out of Canada.

Since 2008, he’s also run the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. One of his best-known projects is his creation of the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to 8,000. In 2014, he launched the MarTech conference, where he currently serves as the event’s program chair, bringing together a community of thousands of senior marketing operations and technology professionals.

He’s the best-selling author of “Hacking Marketing,” published by Wiley in 2016, and co-authored of the article “The Rise of the Chief Marketing Technologist” published in Harvard Business Review. I am a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing.

We discuss his origin story from a software programmer teenager in South Florida building multiplayer games within bulletin boards, to graduating with a B.S. in Computer Science from NY’s Columbia University and also earned an MS in Computer Science from Harvard University and earned as a Sloan Fellow his MBA from MIT’s precious Sloan School of Management.

He’s been a successful entrepreneur with a successful exit of his own SaaS company, Ion Interactive in the interactive content space, to his recent role as VP of Platform Ecosystems for Hubspot and the changing mar-tech landscape and trends shifting towards big data to big ops side of things, the great App Explosion, AI and Harmonization between Humans and Machines, which he’s dubbed the augmented marketer, no-code citizen creators, and the rise of platforms, networks and market places. The next few decades are sure to propel incredible growth in digital marketing.

He also gives us some of his book recommendations to get 1% better and he shares the advice she would give a younger Scott if he could go back to the future.

Scott Brinker VP Platform Ecosystem HubSpot

Bio and Contact information: Scott Brinker

VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech

To learn more about his bio and current role, he can be reached to connect on LinkedIn

Twitter Profile: @chiefmartech

Published Books: Hacking Marketing published by Wiley in 2016

Scott’s Book Recommendation:

Antifragile Things That Gain from Disorder by Nassim Nicholas Talem

Chief Editor at: www.chiefmartech.com

 

 

December 21, 2020

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SHOW NOTES:

Harmonizing machine learning with human intelligence and a non-linear way of thinking is what Scott has dubbed the “augmented marketer”, and as big ops move towards big ops, AI will facilitate the heavy-lifting of data points to uncovers and synthesize martech in a scalable way.

However, Scott firmly believes that the human intangibles and strengths around human empathy, culture and collaboration, and human creativity are still very much part of the evolution of MarTech outside of platforms and AI software.

We discuss an incredible collaboration with WPP (world-renown advertising agency) which led to a whitepaper and study on the 5 trends shaping the future decade of MarTech.

The five trends he covers in more detail below:

  1. “No Code” Citizen Creators
  2. Platforms, Networks & Marketplaces
  3. The Great App Explosion
  4. From Big Data to Big Ops
  5. Harmonizing Humans & Machines
Scott Brinker Next Decade of MarTech LandScape

To learn more about Scott’s whitepaper collaboration with Jason Baldwin head of global product management at WPP click below:

MARTECH 2030 Scott Brinker and Jason Baldwin of WPP

December 10, 2020

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Karishma Veljee Contact Info:

To connect with Karishma Veljee you can reach out to him on LinkedIn

LinkedIn profile: Karishma Veljee

Co-founder and President

Email: karishmaveljee@digitalhire.com

DigitalHire Co-Founder & President

Show Overview & Notes

Episode Summary

In today’s episode we have a very special guest Karishma Veljee, she’s the co-founder and president of DigitalHire, a digital interview platform that helps employers get to know their candidates and make better hiring decisions, all while getting time back in their day to focus on 𝗚𝗥𝗢𝗪𝗜𝗡𝗚 their business.

She shared with me her origin story from growing up in Pakistan and learning the life of a successful entrepreneur her father to studying college abroad here in the U.S. at Clark University and majoring with a Bachelor of Arts in Economics and Political Science.
Her journey during and post-college in the sales trenches led her to an entrepreneurship journey founding a successful recruitment firm that recently provided her and her co-founders with the idea for her second venture, a SaaS Video Interviewing Platform, Digital Hire.

We discuss the changing hiring landscape with Millenials and Gen-Z professionals being the new workforce demographics and how personal branding and showcasing soft-skills is becoming more important for candidates looking to differentiate themselves from potential hiring managers and employers. Alternatively, employers who are looking to become an employer of choice in their industry, also have to humanize their brand and find new ways to connect with potential hires and showcase their unique corporate culture in a very competitive recruitment atmosphere.

DigitalHire is on a fast-pace track for growth, working across diverse industries helping HR and talent management professionals to connect better with top talent candidates by leveraging their video interviewing platform to gain back 40% time back in their day and focus their efforts on growing their business.

Today’s workforce landscape is changing to adapt to the digital-first candidate pool and the acceleration of remote teams and distributed teams amid C19 impact in 2020 and into the post covid future.

She also gives us some of her book recommendations to get 1% better and she shares the advice she would give a younger Karishma if she could go back to the future.

Book Recommendations to get 1% better:

Maximum Achievement by Brian Tracy

Awaken The Giant Within by Tony Robbins

Zero to One by Peter Thiel

July 09, 2020

You’ll learn some valuable and practical strategies to:

  • improve your workforce diversity inclusion strategies
  • overcome micro-aggressions in the workplace
  • create an origin line and path to leverage your growth
  • accelerate your career progression by leveraging your diversity assets

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Show Overview & Notes

For our inaugural episode here at SmartChickens, “a diversity workforce spurs innovation and growth podcast” series, we are very honored to have Damian Rivera, CEO of ALPFA.org (Association of Latino Professionals For America) and former senior partner at Accenture North America.

In this episode, of our 2020 podstorm countdown from episodes 30 to 0, we had the pleasure to discuss Damian Rivera’s origin story, and why origin lines are important to our career trajectories.

We delve into his experiences growing up in Spanish Harlem, NY in the ’80s and getting his B.S. degree at Rutgers University in Bio-Chemical Engineering.

How his NewYoRican heritage and upbringing shaped his journey into a Fortune 500 company to become a pivotal organizational asset and one of the youngest Latino Accenture senior partners.

Tune into this episode, you’ll be blown away by our candid conversation and Damian’s authenticity, energy, and intelligent strategies to become 100% better through your diversity experience.

Show Overview & Notes

Episode Summary

In today’s episode, we have a very special guest Sam Hanna, Ph.D., former Chief Innovation Officer at PWC and Advisor to Alphabet, Amazon, and Executive in Residence at American University and Associate Dean.

We have a very heady and interesting global perspective conversation around the critical importance of your origin story, focusing on leadership and innovation, and AI or adaptive intelligence or predictive analytics in healthcare in the midst of C19.

Sam also provides us his unique upbringing experiences which have led him to understand the value of the global perspective but also where the gaps are to make our workforce regardless of the industry more diverse and innovative.

He shares with us some of his book recommendations to get 1% better, and advice he would give recent college graduates looking to enter the healthcare technology sector.

We also take a fictional trip with Michael J. Fox and his Back to the Future DeLorean to see what advice he would give a younger Sam.

July 14 , 2020

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July 16 , 2020

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Show Overview & Notes

Episode Summary

In this episode, we have a very special guest, Michael Sabbag. He is an expert in Organizational Development and Leadership and author on culture, performance, strategy, and coaching. I had the pleasure of working with Michael at Learn.com, a SaaS leader in the HR ERP/TD software space, which was acquired by Taleo, and then Taleo was ultimately acquired by Oracle.

We have an interesting conversation around his background growing up and how The Boy Scouts and working summers in construction with his father taught him early on about work ethic and leadership.

We unpack his book, “Developing Exemplary Performance One Person at a Time”, which focuses on the 7 factors that drive exceptional work performance, based on his leadership and organizational development training research spanning decades of his real-life experiences across diverse industries and organizations.

We also discuss his point of view around diversity leadership and his current role within one of the largest public healthcare organizations in South Florida Broward Health during C19 and its impact on the healthcare workforce.

Show Overview & Notes

In this episode of Smart Chickens, we have a very creative guest and powerful conversation with Gonzalo E. Veloz, or Gonz as his friends and peers call him in the creative b2b tech circles. We have an interesting conversation around his background growing up in Venezuela. We unpack many valuable lessons he learned from his struggles and hardships during his journey from Venezuela, to Austin Texas to study at Austin’s Film School and finally landing in the tech hub and the Silicon Valley of the East, the city of Boston.

Through his creative prowess in the tech scene, he has held creative positions with MassChallenge a start-up accelerator, The Grommet a product launch platform, and led/managed Drift Studios for Conversational Marketing SaaS leaders Drift while they catapulted to one of the best-known brands in SaaS.

He’s currently the senior video producer and creative with Alyce, Personal Experience Platform SaaS leader. He has certainly made a name for himself in B2B tech and is the founder of a new YouTube channel and LinkedIn series “ Creatives in Tech”, where he deep dives and explores the intersection of product marketing, sales and creative for b2b brands in tech and challenging the marketing status quo.

July 21, 2020

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July 30, 2020

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Show Overview & Notes

Episode Summary

In today’s episode, we have a very special guest Morgan J. Ingram, named the top 50 Voices in Sales by LinkedIn. We delve into a powerful conversation around his background growing up in and around Atlanta, Georgia, and how his diverse background shaped his sales strategy throughout his meteoric career in sales.

We unpack three valuable lessons he learned from winning two state high school basketball championships. He played with NBA’s 2017 Rookie of the Year Malcolm Brogdon of the Milwaukee Bucks, and we dissect how his basketball background has shaped his art of sales strategy.

He gives us pro tips that can help any salesperson to catapult their careers from an SDR to AE to sales guru by thinking differently and honing in on their sales craft. Morgan shares his secret weapon how he uses his creative mindset to develop unique sales plays somewhat inspired by fictional book recommendations and gaming.

We also took a trip with Michael J. Fox “aka” Marty in his Back to the Future DeLorean to get some rear-view mirroring insights.

Show Overview & Notes

Episode Summary

In today’s episode, we have a very special global guest Sarah Serakalala. We have an interesting conversation around her background growing up in rural northeast South Africa in the Limpopo region. Limpopo is a South African province bordering Botswana, Zimbabwe, and Mozambique. It’s known for bushveld and wildlife reserves, including part of Kruger National Park.

We discuss her life growing up in South Africa, her formative years in a boarding school, and her college years which took her to the path of working on a major manufacturing global project. She describes the diversity in the workforce, both in thinking and people, which was part of her journey with a major German company.

She discusses how this project opened her career to Madrid, Spain, and how she’s learned to leverage her unique origin story to shape her career and future. Sarah gives us some of her favorite book recommendations to get 1% better, advice to recent college graduates, and our fictional trip with Michael J. Fox and his Back to the Future DeLorean, to get some rear-view mirroring insights.

August 4, 2020

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August 6, 2020

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Show Overview & Notes

Episode Summary

In today’s episode, we have a very special guest Natalie Born. We have an interesting conversation around her background growing up in Georgia, attending college both in Georgia and her abroad education for her MBA in India.

We explore her journey with some major companies, such as CareerBuilder, ADP, First Data, and hospitality giant IHG (IntercontinentalHotels Group).

We discuss her corporate innovation strategy expertise and insights, what she calls the “art of corporate innovation”. She also generously gives us her book recommendations to get 1% better, advice to recent college graduates.

We take a short rear-view mirroring trip with Michael J. Fox “Marty” in his Back to the Future DeLorean, to see what Natalie would tell her younger self.

Show Overview & Notes

Episode Summary

In today’s episode, we have a very special guest Amy Pugh and have a fun chat about her decade-plus career in the music industry with big-name record labels. We jam to some 80’s classics like Chaka Khan discuss her experiences living through the evolution of Napster to iTunes to everything streaming live on the cloud. She has an intensive and impressive background working in the music industry in NYC surrounded by legends.

We have an interesting and candid conversation around her background growing up in Ohio, then transitioning back to her native NewJersey/New York northeastern roots to attend Fordham University to pursue her liberal arts degree and dream to enter into the music business.

Her incredible journey has taken her to work with some major companies in the music biz, Sony Music, EMI and IAC, and now StingRay.

She gives us some of her book recommendations to get 1% better, advice for any recent college graduates planning to enter the music biz, and then we take a trip with Michael J. Fox, aka “Marty in his Back to the Future DeLorean to speak to a younger Amy.

August 10, 2020

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August 11, 2020

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Show Overview & Notes

Episode Summary

In today’s episode, we have a very special guest Sam Meyers who is currently an Administrative Resident at Johns Hopkins Bayview Medical Center.

We have a very timely and real conversation around his journey in the healthcare industry, from his Drake and DesMoines University experiences, to working in Georgia’s Southeast Health Systems, to his current role at one of the most prestigious medical centers in the country and its world tracking C19 data.

We chat about his upbringing in the St. Louis area and his path into his educational degrees, which started with the love of TED talks covering medicine which his high school AP biology teacher introduced or ignited in Sam’s pursuit of his triple major in biology sciences during his college years.

He gives us some valuable resources to find the latest healthcare information regarding Covid19 data and information as well as top Healthcare management news for those in the industry.

We discuss his POV and Kathy Fasanella’s an executive healthcare consultant on the data sharing in our current healthcare system, and also the challenges for new entrants into the healthcare frontlines.

 

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Show Overview & Notes

Episode Summary

In today’s episode, we have a very special guest Bryan Smith, Co-founder of MyLeon.co, a very niche AI Employee Engagement Platform, it’s a new kind of thinking for HR and C-levels looking to really empower their employees in an individualized way towards creating a super performer.

Bryan shares an interesting conversation around his origin story growing up in Philadelphia, his sports science consultant career journey with a U.S. Track & Field Olympic athletes, which catapulted him to better understand the need to individualize employee engagement programs for companies who are looking to create top performers.

He talks about what’s wrong with the corporate culture is everything mentality currently in companies and how to better serve one employee based on their individual goals, psyche, physical, motivational and work and life skills, versus the standard HR/Talent Management status quo of one to many approach or style.  Below are just some of the takeaways from this interesting episode.

1. Culture alone won’t guarantee loyalty or high performance
2. Curating to an employees individual needs is where the future of EX is heading (actually it’s here already)
3. Never second-guess your journey, as an entrepreneur you have to believe in your mission/vision 

We also take the fictional trip with Michael J. Fox and his Back to the Future DeLorean to see what he would say to a younger Bryan Smith.

You’ll also see and hear his book recommendations during this episode to get 1% better each day!

To learn how Leon can work to make super-powered employees for your organization, visit:

MyLeon.co to learn more and schedule a demo and request access

August 19, 2020

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August 20, 2020

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Show Overview & Notes

Episode Summary

In today’s episode, we have a very special guest Sangram Vagre, he’s the Chief Evangelist and Co-founder of ABM SaaS Leader Terminus, as well as a 2x author of the following books: ABM is B2B and Account-Based Marketing For Dummies.

He is also the host and founder of the top 50 business podcast – FlipMyFunnel and because Mr. BOOM has more energy than a pinned up hamster on a mini-treadmill, he JUST LAUNCHED a private b2b marketing and sales leader community.

The Peak Community, a private community for marketers and leaders, focuses on sharing a collective knowledge from the expertise of members with the intention to get 1% better.and host of FlipMyFunnel with 100K community members in marketing and sales,

We have a very real conversation around his journey from India where he obtained his B.S. in Computer Sciences at Nagpur University to obtain his Masters in Computer Science at The University of Alabama, and his career experience throughout his journey from becoming the Co-Founder, CMO and now Chief Evangelist of Terminus an ABM SaaS leader.

We discuss his point of view around AMB’s outlook, alignment of marketing and sales trends, and how to leverage your superpowers to make your career more enjoyable, productive, and sane.

He shares his belief in the power of letting go to watch you grow, not an easy thing for C-levels and A-Type personalities to do, but in his opinion essential for sustained career and personal growth.

We get over a dozen of quality gems of his insights ranging from what it took to build a category, SaaS platform organization to how to intentionally create successful multiple engagement-driven content programs such as his LinkedIn Live Series, The Peak Community, FlipMyFunnel Podcast and the power that frequency and consistency have to their success.

We chat about where he sees Marketing and Sales evolving within B2B SaaS and ABM’s role in this “happening now” revenue first evolution.

He gives us some valuable book recommendations and what advice he would give a younger Sangram on a trip with Marty in his Back to The Future DeLorean.

You can get more on his book recommendations, links to the communities and his FlipMyFunnel Podcast on show notes below:

,

Show Overview & Notes

Episode Summary

In today’s episode, we have an incredible guest, covering a sport that I’m completely fanatical about, which is futbol, the beautiful game, soccer to gringos to US fans of the sport.

Phil Schoen is a professional sportscaster and sports journalist featured prominently on ABC, ESPN, Fox Sports, beIN Sports, SiriusXM, and many more networks, channels, and stations. He’s widely recognized for calling soccer matches such as Super Classicos between Real Madrid and Barcelona alongside the legendary Ray Hudson on beIN sports.

He shares his unique origin journey and shares his POV and insights on the global professional soccer outlook for this season* and 2021 amid C19.

This is part of a candid conversation with Phil where he shares with us some universal insights on how to pursue your career goals while not jeopardizing your health and family-time values.

⚽focus on goals, not the prize
🌍 the changing world of pro sports
📚 book recommendations to get 1% better

A little background on Phil Schoen:

Born in Los Angeles and raised in Miami, he was the kid that used to sneak my transistor radio under his pillow at bedtime, slowly turning the dial so he could listen to a game from those far-off, exciting places like St. Louis or Cleveland.

He worked at his high school radio station for fun, earning a degree in broadcast journalism from Bowling Green State University. Along the way, he called his share of games and even narrated documentary videos for one of his professors. Eventually, he realized his voice was his calling.

He began pursuing his career at various radio stations in New Jersey and Ohio before his love of the beautiful game led him to Texas to work for a minor league soccer team. A return to South Florida led to a return to broadcasting and the start of his television career.

Today, in addition to calling soccer matches alongside the legendary Ray Hudson, he’s launched his own company, VoiceGoals, Inc., providing voice-overs, voice acting, and narration around the world.

To learn how to get professional voice over talent and production for your organization, visit:

VoiceGoals to learn more and schedule a Zoom call and to listen to voice over or broadcasting samples visit, PhilSchoen.com

August 21, 2020

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Fun Facts About Phil:

  • He was the first voice of Major League Soccer, serving as the lead announcer for the first five years of MLS’s existence.
  • He has announced games in three different World Cup tournaments, (1994, 1998 and 2006,) and three different Copa Americas, (1993, 1995 and 2015.)
  • He provided commentary for EA Sports FIFA 2000 soccer video game.
  • He and his family have participated in mission trips to Honduras for the past five years.
  • He enjoys swimming, biking, golf and even kicking the ball around when I have the time.
  • He loves to read, listen to audio dramas and old-time radio and watch British TV shows like “Sherlock” and “Doctor Who”
  • His grandmother, Adrienne Ames has a star on the Hollywood Walk of Fame and my grandfather has had his work exhibited at the Metropolitan Museum of Art in New York City.

September 3, 2020

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Show Overview & Notes

Episode Summary

In today’s episode, we have a very special guest Kathy Fasanella, she’s a female pioneer in healthcare, a graduate of the Milken Institute of Public Health – ranked 12th in the country and mentor for their graduate MHA programs.

She has worked 30+ years in the healthcare industry in diverse roles. She was the Vice President of many global Insurance companies, Optum Healthcare, Cigna corporation among others.

In addition, she was the COO of one of the largest Multispecialty groups in the US. In addition, she founded a startup company and was able to grow it to approximately 6 figures.

Today she is the owner and the president of MyHireRoads.com whose purpose is helping all levels of job seekers to get hired. She also oversees the mentoring program at GWU graduate school mentoring students to enter the healthcare field.

We have a very real and candid conversation around her journey in the private health insurance industry. She shares her experience in the C-suite as a professional woman, working in a very male-dominated industry.

She gives aspiring women in healthcare some advice and insights on how to pursue your career goals in healthcare.

Bio and Contact information: Kathy Fasanella

Expertise in Resume Writer, LinkedIn Specialist, Life Coach, Mentor, Healthcare Executive Consultant, Owner of MyHireRoads.com

She can be reached for a complimentary consult on her services or just to connect on LinkedIn

Show Overview & Notes

Episode Summary

In this episode we have a very special guest Sergio Marrero, Managing Partner of Rebel One Ventures, he is a serial entrepreneur, founder, investor, TEDx speaker, and coach who graduated from the Harvard Business School and the Harvard Kennedy School of Government. He previously worked at PepsiCo, Teach For America, and the Deloitte Consulting Strategy Operations group. While in graduate school he conducted his thesis on venture studios and accelerating impact innovation at the intersection of business and government. He set up operations for two funds each raising $100M, produces a VC and CEO LiveStream Series called RBL1 Live and is Managing Director of Rebel One – a double bottom line investing fund and investor network accelerating rebels innovating for a better world.

We have a very real and candid conversation around his view of VC funding for both investors and founders of color, why he believes there’s a lack of diversity and low percentages of access to funding for POC founders, and how his VC funding online programs are helping change those numbers.

He gives us some of his book recommendations to get 1% better and he shares the advice he would give a younger Sergio Marrero if he could go back to the future.

 

Bio and Contact information: Sergio Marrero

Expertise in VC Funding for Early Stage Companies, Managing Partner of RBL1.com

He can be reached for a complimentary consult or just to connect on LinkedIn

September 30, 2020

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October 21, 2020

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Jhon Rougeux Contact Info:

To connect with John Rougeux you can reach out to him on LinkedIn

LinkedIn profile: https://www.linkedin.com/in/johnbrougeux/

BombBomb.com   VP of Marketing Strategy

FlagandFrontier.com Category Design Strategist

John Rougeux Causely Team Pic

Show Overview & Notes

Episode Summary

In today’s episode, we have a very special guest John Rougeux, VP of Marketing Strategy at Bomb Bomb, where he’s focused on re-humanizing the way people do business through personal, 1-1 video. As VP Marketing Strategy, he’s leading their content team on category design, strategic messaging, positioning, and content strategy.

We discuss his entrepreneurial background which includes being a successful founder of Causely, where he built the world’s first SaaS platform to help SMBs generate referrals using cause marketing.

He oversaw all growth efforts and recruited over 6,000 SMBs to join our community, raising over $2 million for charity in the process. He built our marketing processes and the team from scratch. They were awarded #1 Place to Work in Kentucky in 2016 and received recognition from Entrepreneur and Outside Magazine for having a great company culture.

Causely was acquired by SkyFii in 2018 a cloud-based software that helps you streamline operations, drive marketing results, and improve the visitor experience.

We have a very real and candid conversation around his experience and point of view on Category Design as a unique business strategy to differentiate your organization in an ever-increasingly competitive and noisy market.

Episode Highlight Notes. 

Book Recommendations to get 1% better:

Never Split the Difference by Chris Voss
Marketing High Technology by William H. Davidow

7 Category Design Business Strategy Criteria & What CD is Not:

  1. Category Design Isn’t Necessarily Being First to Market
  2. Category Design Isn’t Winning Awards on Gartner, G2Crowd, or Forrester
  3. Category Design Isn’t a Gimmicky Slogan or Advertising GTM campaign
  4. Don’t Vilify Something that is Good at Another Context as Nemesis to base Category Design
  5. There Has to Be a Significant Business Pain Identified by your ICP or Buyer Personas
  6. You Should Be Able to Solve a Problem in Meaningful way Not Just Surface-based, but Deeper
  7. You Need Buy-in from CEO/Founder C-level stakeholders To Launch a Category Design Business Strategy

Show Overview & Notes

Episode Summary

In today’s episode we have a very special guest Ryan Leschel, Digital Content Marketer at the JM&A Group a division of JM Family Enterprises a $17.1 Billion diversified automotive company, ranked # 20 on Fortune’s largest privately held companies list, as well as #26 on Fortune’s Best Places to Work lists.

He shared with me what the content marketing team has focused on during C19 and beyond to strategically and creatively better serve their customers (dealership owners, c-level management, F&I, and sales management), to make their dealership partners improve the buying experience during these unprecedented time in the automotive industry.

Now, I know Ryan because I had the pleasure to work with him and I quickly realized he had a knack for writing pillar content and understanding the relationship to demand generation strategy. I also got to know him on a personal level, and know he’s had an incredible experience, serving our country in his early 20’s across the globe with the Marine Corps.

His content marketing background includes being a successful intern with ESPN (Radio Broadcast team), producing interesting content based sports shows and events, managing over 40 demanding clients and their content/SEO strategy at a niche boutique agency in South Florida and now he’s working with the 8,000-pound gorilla in the automotive Finance & Insurance niche space, with JM&A Group, where he and his colleagues in the marketing team are developing all the demand gen and educational thought leadership content to drive sales growth in the billions for their partner dealerships across the U.S. in the process.

We have a very real and candid conversation around his view of Content Marketing targeted to the changing demographics of the Millennial and Gen Z automotive consumers. Also, we explore the unique paths his team took during C19 to differentiate themselves from other folks within an ever-increasingly competitive and noisy automotive financial services market.

He also dives into how his time spent around the globe as a Marine Corp military man and his journey has shaped his work mindset, leadership style and so much more both at work and in his personal life.

He gives us some of his book recommendations to get 1% better and he shares the advice he would give a younger Ryan if he could go back to the future.

Bio and Contact information: Ryan Leschel

Expertise in Automotive Content Marketing at JM&A Group a division of Forbes #20 Largest Held Private Companies JM Family Enterprises

To learn more about his bio and current role, he can be reached to connect on LinkedIn

November 13, 2020

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A SaaS B2B Demand Gen Podcast hosted by Gianni Quintana

Subscribe to our YouTube or Spotify, Apple Podcast, Google Podcast, Stitcher channels.

Be among the first 200 subscribers, and get a free limited edition of SWAG.

A B2B Demand Gen SaaS Podcast -Smart-Chickens T-Shirt Swag.

Diversity Drives Innovation & Growth

SmartChickensA B2B Demand Gen Drives Innovation & Growth Podcast by Gianni Quintana

Ways to tune in

SmartChickens Apple Podcast
SmartChickens Spotify
SmartChickens Stitcher
SmartChickens OverCast
SmartChickens Google Podcast
SmartChickensA B2B Demand Gen Drives Innovation & Growth Podcast by Gianni Quintana

A little bit about me.

Quirky. Extrovert. Futbol Fanatico y Bookaholic

Who is the host, Gianni Quintana?

Hey there SmartChickens and welcome to this unique podcast channel destination.  So, here’s a little background of who we are and why we decided to launch this podcast channel. 

I’m Gianni Quintana, first-generation Hispanic American, a native of beautiful Quito Ecuador, who came to the U.S. back in 1984 when I was 6 years old with my two brothers and parents.

I’m a working parent as a father of two amazingly loving and mischievous boys ages six and three Nico and Ethan, respectively, and married to my greatest fan and support system, my talented, creative, patient, and entrepreneurial wife Marisol. 

I’ve been fortunate to be part of the United States youth U-17 Men’s National Soccer Team and was awarded academic and athletic soccer scholarship at the following institutions:

UNC-Charlotte, the University of Central Florida, and finally, Nova Southeastern University based in South Florida.

I followed my childhood dream and played professional soccer a summer in Ecuador and semi-pro for MLS, Miami Fusion second team during the league’s early days.  

I earned my Masters of International Business and Entrepreneurship, with a specialization in Strategic International Marketing from NSU’s Huizenga School of Business & Entrepreneurship in South Florida.

I have lived and worked across numerous states and in two continents, my journey has taken me from Sunny South Florida to the very easy-going Southern California coastline cities of Laguna Beach, and Long Beach to the picturesque valleys of the city of internal Spring known as Medellin, Colombia.

I’ve held senior marketing positions from a NASDAQ publicly traded $2B dollar company to mid-size VC owned niche start-ups in SaaS, Fintech, eCommerce, and Higher Education throughout my career. 

Currently, I’m the founder of Digitechy.com a consultancy or consulgency as I like to call the hybrid consultancy and digital marketing and sales agency.

We are focused on helping B2b companies adopt conversational marketing and inbound strategies tied to their sales strategy to consistently get 6 and 7 figures of sales leads revenue into their pipelines.

My goal is to continue my life-long learning journey, provide my cumulative business acumen to serve the best revenue acceleration strategies and diversity of thinking to promote innovation for my clients in b2b tech and other industries.

A SaaS B2B Demand Gen Podcast hosted by Gianni Quintana

Why the name Smart Chickens?

Global Chicken Population

SmartChickens to us represents the diversity of farm-life animals, and personally I find them very interesting, here are 14 fun facts about chickens from the Smithsonian Magazine.

There are 27 billion chickens globally, that’s almost 4x human’s global population and they have 100’s of breeds of all different types of colors, sizes, and feather styles. 

Some biologist research studies out of the UK and Australia have concluded that chickens express an intelligent, cognitive, and collective-minded behavioral model, which makes them very emphatic and productive within their environments in farms. 

They are an integral part of most open-grazing type farms and contrary to popular belief, very smart, social, emphatic, and collaborative which make them a micro-example of how a diversity-driven culture can work within most settings.  

Who is the Smart Chickens Podcast for?

It’s for thinkers, trendsetters, believers, and business folks, who support the “right to strive” for a better more equitable workforce culture to drive innovation and growth. 

Working Smarter Together.  For a global collective good. 

Diversity in WorkPlace                        

Diversity + Inclusion + Equity 

      🙂

                     Stronger Companies and Better World

What is the Smart Chickens Podcast?

Smart Chickens is intentionally a quirky, yet intelligently poised dialogue podcast. In this podcast, you will hear insights and uplifting stories of creativity, persistence, and professional insights to get better through your diverse experiences.

We will share meaningful dialogue to positively impact diversity in thinking and inclusion by dispelling stereotypes, tackling biases, and providing best practices to achieve greater cultural workplace competence to drive innovation and growth.

Our weekly goal is to unpack the real stories of our diverse guests and dive into their unique journeys of success.

We highlight both the wins and losses, what strategies worked, and how their “different way of thinking” made them, their teams, and overall their companies better.

Thoughtful Diversity, Inclusion, and Equity = Innovative, Kick-Ass Workforce Culture & World Class Companies

We will learn about the real-life journeys of successful trailblazers spanning different industries and business disciplines from entrepreneurship,cultural arts,sports and how diversity in thinking has helped them reach the top along their way.

  • How has their origin story shaped them and their journey in business and life
  • What book recommendations and advice do they have for aspiring entrepreneurs,business professionals, artist and thought leaders
  • What they are experiencing now within their industry and growth strategies
  • How they have honed into their diversity as one of their superpowers
  • How they are pivoting or getting better during these unchartered challenging times

Because diversity thinking and innovation spurs growth and should be celebrated at work.

Our children’s global workforce future depends on getting this right!