Software Marketing Solutions
Grow Your Technology & Software Company
Conversational and Inbound Marketing Strategies to Increase Engagement & Sales.
Our team understands software and technology or SaaS marketing from an insider’s perspective. Our leadership team has worked in SaaS technology organizations both from techy start-ups to enterprise-level technology organizations.
We fully understand the long sales cycle of the B2B software and the buyers journey. Let us take years of best practices with proven lead generation strategies that identify and target your prospective technology decision makers in the C-level suite. We can co-create your unique value propositions, develop specific buyer personas (Directors of IT, CEOs, COOs, and CTOs, and other decision makers) and build strategic lead generation and branding programs.
Leading disruptive SaaS companies leverage inbound and conversational marketing.
Accelerate more sales conversations, improve brand awareness and close more business.
Clarify Your Message
We model around StoryBrand’s 7-Part Framework for messaging, coupled with effective lead generation inbound marketing programs. Let’s develop a clear message to your perfect prospective customer. Action-taking messaging to make your customer the HERO using your technology positioned as a disruptive or trail blazer Magic Quadrant-type provider in the space.
(Sales <> Marketing)
We know that having an aligned sales and marketing strategy is key to be effective in the acquisition phase of your inbound marketing plan. Lets build the right process, whether you have an inside sales team or outside sales team or a combination of both. The critical part is to make the process easy and intuitive for both marketing and sales.
Evangelize Brand & Scale
Once your software company develops into a dominant player in the space, sustaining growth, building new products or pursuing acquisition by a larger company become primary goals. To do this, you need to follow a pragmatic sales and marketing plan that scales revenue growth with performance and brand reputation.
Successful software and technology companies develop:
Superior Branding across all social media channels and industry forums
Leading positions in search engines and content syndication networks
Proven growth in marketing KPIs and other performance metrics
Sound and proven marketing investments will yield to high returns. That’s what you get with proactive inbound marketing outreach, coupled with Drift’s conversational marketing framework. Highly skilled Digitechy CREATIVE consultants understand how to nurture technology buyers through each step, and ultimately making your brand the most dominant in your space.
Let’s Talk. We are here to help.
Our digital inbound and marketing experts are here to help you assess, plan and execute a digital marketing strategy to achieve new business growth. We look forward to discussing your vision and goals. Click button below to schedule an online call or fill out our contact form for a discovery call appointment.
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